For the Love of Pattern

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Interview with MADLAWMEDIA

Meet the Artist, VideosAbby Leigh EckerComment

I've had the pleasure this past week of being able to work with Kyle and Elizabeth of MADLAWMEDIA, a local digital media company that specializes in videography, photography, and motion graphic animation. Well, I should say, they did most of the work, I just talked about my business and demonstrated some of my daily studio activities. I am not a natural when it comes to being in front of a video camera since I have very little experience on the big screen but both Kyle and Liz are great at making you feel at ease, comfortable, and relaxed. They made sure to keep me on topic and directed the interview in a way that aided describing my business and what I love about it. I find that the Mad Law Duo, are passionate about story telling in any shape or form and they are able to cater their skills to a variety of types of businesses. I was impressed with their quick turnaround with the finished video and think they did a wonderful job of capturing the essence of For the Love of Pattern as well as why I decided to start my own business. I'm very happy with their work and love how the finished video turned out. I may even start to be in front of the camera more often, after all practices makes perfect!

Liz & Kyle of MADLAWMEDIA

Meet Kyle & Liz of MADLAWMEDIA

Do you mind sharing a little bit of your insight about making this video?

Liz: We like to begin a project by sitting down with a client and getting to know them---not just their business, but also who they are as a person. It's so much easier to capture what matters most to them, once you actually get to know them, at least a little bit.

What do you love about working on projects with local businesses?

KyleOur philosophy is that ordinary people have extraordinary stories. We really love working with small, local businesses because we prefer the relationship that we build with our clients on a first name, face to face basis. We want to help build a tight community of strong local businesses so we can all grow together.  

Liz: I personally love learning new things. We've gotten the opportunity to film watercolorists, restauranteurs, designers, club owners, collage artists and we even created an online video for a company that creates crowns for your teeth. Every shoot, I get to learn more about someone else's skills and meet new people along the way.

Each video you work on is a little bit different depending on whom your client is, how do you keep your vision as well as bring in the feel of your client's work or business?

Kyle: Different clients present different challenges and those challenges keep everything fresh.  We are always doing new things we would never be able to do otherwise so that really keeps us going. We always take our inspiration from the client's passion for what they do. Without passion the projects don't really work so that is what we look for. We are incredibly passionate about what we do and try to find business that feel the same about their process/product/service. That passion is the main thing we communicate to the audience.  We want them to know how much love and feeling goes into their purchase and that it was made by somebody right down the road you can go have a conversation with. There are real people with incredible stories behind it all.   

What do you enjoy more, the filming or editing and putting the project together?

Liz: Editing has been my passion for years. The way you can shape a story after it's captured is such an intimate and intense job, and the pay off, once the story is complete, is so rewarding. 

Kyle: For me, there is not a favorite part of the process, I love the problem solving at every stage. The client satisfaction is definitely the most rewarding thing. There are far better ways to pay the bills than to be a filmmaker so you have to be compensated in other ways and be really passionate about making films.  The most rewarding experience for me is to know that MADLAWMEDIA helped the client grow their business and a community.

What projects are you most passionate about?

Liz: I am most passionate about projects that show off another person's passion. I am easily influenced by others emotions, so if they are excited about an idea or a design or product, I get really passionate about it too.

What inspired you to go down this creative career path? Do you have anyone you look up to or are influenced by?

Liz: I knew pretty early on that I wanted to tell stories as a career. At the end of my teen years I decided filmmaking was the proper outlet for that. I began my film production studies at Lansing Community College in Michigan and it was really there that my passion grew stronger and I learned the necessary skills to follow through with my career plans. I later finished a B.F.A. at SCAD but at that point I was really just refining what I had been doing for years. I don't really have anyone that I am influenced by, but I am continuously inspired by the other filmmakers that I came up with, in Lansing and at SCAD, as well as my talented husband who is constantly amazing me with his encyclopedic amount of filmmaking knowledge and his eye for beauty.

What's coming up next for MADLAWMEDIA and what should we watch for?

Kyle: MADLAWMEDIA just released a short film on the MATE International R.O.V Competition held in June 2014 in Alpena, MI.  It was a lot of fun to work with people from all over the world and see how advanced kids are these days.  Teams with no budgets coming halfway across the world to compete was really inspiring.  We are currently working on two other documentaries, A Few Things About Cancer, due to be released hopefully in the next month or so. AFAC is about Caleb Mock, a 25 year old newly wed who was diagnosed with Stage Four Burkitt's Lymphoma and his day to day experience and lessons learned through his journey of cancer treatment.  We are also working on Big Brownie: A Documentary about the history of the Michigan Brown Trout festival.

Liz: We shot Big Brownie: A Documentary, in Northern Michigan this past summer and it's entirely a MADLAWMEDIA production. This is the first time that we have really gone out on our own, with our own ideas, no clients, and funded it entirely ourselves. We are in post right now, and plan to have a finished product by next spring. It was a very difficult yet rewarding experience and I can't wait to see where the film goes. It's about a fishing festival that celebrated it's 40th anniversary this past summer, when in reality, it never should have succeeded from the very beginning. It's a story of perseverance and community and I think it's going to be wonderful.  

Anything else you want to share with us?

Kyle: MADLAWMEDIA wants to continue growing by helping other business grow as well as continue work in the documentary and narrative film world. Our dream clients are the ones that are more collaborators that clients. My main joy in filmmaking is the collaborative process and it is the best feeling when everyone can contribute to make a better product.  

Abby Leigh Johnson | For the Love of Pattern

A video about the business produced by MADLAWMEDIA

Enjoy and Happy Monday! Please check out MADLAWMEDIA and contact them if you would like them to capture your story!

What's New in the Studio: Savannah Ironwork Collection

Studio UpdatesAbby Leigh EckerComment

Today I wanted to give you an update on my Savannah Ironwork Collection. Lately, I have been busy in the studio screen printing, sewing and building inventory. I've finished printing a large collection of tea towels and a first run of handmade pillows. I'm very happy with the results and have been getting great feedback so far. The tea towels are perfect for a guest bathroom and useful in the kitchen. I've been using a set of towels that I made for myself drying dishes in the kitchen and they have held up well so don't be afraid to use them. As my grandmother would say, things are made to be loved and used not to be folded and stored away. 

Hand Screen Printed Savannah Ironwork Series Tea Towels by For the Love of Pattern

Hand Screen Printed Savannah Ironwork Series Tea Towels by For the Love of Pattern

The pillows that I've made are 16" by 16" and the pillow forms are included if you purchase one. The pillow cover has a natural invisible zipper in the bottom seam so it can easily be removed and washed. I screen printed my colorful designs on white cotton for the front of the pillow and chose a coordinating solid color for the back of the pillow. The pillows can be reversible whenever you feel like a little change of decor and would enjoy a solid color. I always like to have the option to turn my decorative pillows around so if someone chooses to use it then the decorative side stays clean. 

Below are close up images of the pillows that show how the designs look with the colors that I chose for the back of the pillows. I've paired my screen printed designs with bold Robert Kaufman linen cotton blends. I love choosing color coordinates so this project has been fun and relaxing to work on. This was one of those times where my vision turned out exactly as planned which is always an extremely rewarding process.

All of these items are available in my etsy store. Enjoy!

Screen Printing: Savannah Ironwork Collection

Studio UpdatesAbby Leigh Ecker4 Comments

This week's blog post is a quick studio update that will be short & sweet, focusing on visuals. I want to share my progress with my first textile collection, the Savannah ironwork series. I have four patterns ready in repeats and am working on a few more. I've been screen-printing in the studio to test these patterns out and make sure they are set for yardage. It's always extremely exciting and rewarding to be able to see the design on fabric instantly. Below are a few images of my progress, enjoy and happy Monday!

A limited collection of tea towels, pillows, aprons, coin purses & cosmetic bags will be available with these hand printed fabrics soon!

Do you have a favorite design? Please comment and let us know!

Using Every Last Scrap

Studio ProjectsAbby Leigh EckerComment

I always find that I have this reoccurring problem. I save every last scrap of fabric and I rarely use them. I just seem to be holding on to these scraps thinking one day I'll find a use for them. I decided to take some time out of my day to finally make something with these scraps that I've been saving. Today I want to share the fun project that I've started to use up all of my fabric scraps. I'm making handmade cards. 

The finished product

The finished product

I collected the following supplies from my studio: fabric scraps, card stock paper, envelopes, and thread. I like to use my sewing machine for projects like this because it's quicker but hand sewing works just as well. 

It's a good idea to first determine the envelope size that you want to use so you can cut the card stock paper to size. Paper Source is a great resources for envelopes and they have lots of beautiful colors to choose from. I decided to purchase A2 envelopes so that I could simply cut a piece of card stock paper in half to make two cards and baby envelopes because I love miniature cards.

Once I chose my envelopes, I determined how to cut my paper and cut several cards to size with a paper trimmer. I cut the paper cards slightly smaller than the envelopes so that they are able to fit inside the envelopes without tearing them. I scored and folded the cards in half with a bone folder. At this point everything is prepared for card making and I was ready to move to the next step. To go along with my theme and business name, For the Love of Pattern, I decided to start with cutting heart shapes to decorate my cards. I made paper heart stencils and started cutting hearts out of all my different fabric scraps. 

After I had a stack of fabric hearts cut, I matched them with the different papers that I had prepared. Then I placed the heart where I wanted it to stay on the front of the card and sewed it around the edge. I did not use a pin, as this will put a permanent mark on the paper. I found that the fabric stays in place just fine so there was no need for a pin, but you could use archival double sided tape to keep the fabric in place if necessary. 

the process of making homemade cards

the process of making homemade cards

I hope you enjoyed this quick and easy project. It's a fun way to use up those fabric scraps you've been saving and a way to be as creative as you'd like to be with matching different paper colors, envelope colors/styles and fabric shapes to decorate the cards.

"The desire to create is one of the deepest yearnings of the human soul."

Introducing For the Love of Pattern

Studio UpdatesAbby Leigh EckerComment

Welcome to For the Love of Pattern! I'm excited to announce I'm starting a design studio in Savannah, GA. I'm focusing on creating my own textile designs and will also be designing handmade fashion accessories as well as home goods. I'll be introducing a lot of new things soon so stay tuned for more exciting updates and events. 

In my new studio, I've been working on a collection of garden aprons. I've chosen garden themed fabrics from some of my favorite textile designers (Amy Butler, Anna Maria Horner & Martha Negley) to launch this apron design. 

Garden Apron made out of Anna Maria Horner Bold Sunflower Fabric - Made by For the Love of Pattern #loveofpattern www.loveofpattern.com

The garden apron features a simple design with three large pockets. It is something easy and very comfortable to wear while working in your garden. Not only will it protect you from the elements but you will be able to keep your gardening tools handy for all kinds of projects. If gardening isn't your thing, don't worry it could also be a work apron or useful in the kitchen. They are for sale here.

Thank you to Mad Law Media for the lovely photos!